GUIDE TO APP STORE OPTIMIZATION (ASO) 2024 – PART 2

GUIDE TO APP STORE OPTIMIZATION (ASO) 2024 – PART 2

#Apple, #Android, #Discovery

17/12/2023

JoeHoang

Hello guys! Today I’m going back to the series on learning about ASO (App Store Optimization). In my previous articles, I introduced the definition of App Store Optimization (ASO); Understanding the App Store Ecosystem; Key ASO Elements; Best Practices for App Store Optimization. In this section, I’m introducing to you: Tools and Resources for ASO; Case Studies; Keeping Up with ASO Trends; Measuring ASO Success. Hope it can help you, especially if you are starting up or having your own project.

I. Tools and Resources for ASO

MobileAction ASO tools

MobileAction ASO tools, source: Ptreviewsapp.com

A. ASO Platforms and Analytics

Robust ASO platforms like AppTweak, Sensor Tower, Mobile Action, and TheTool provide actionable competitive intelligence and analytics.

Key insights range from competitor monitoring and keyword tracking to analyzing ratings, downloads, and revenues. These guide data-driven optimization decisions and strategy.

App analytics platforms also provide attribution, funnel optimization and A/B testing capabilities to complement app store data. Google Analytics and native analytics like App Store Connect offer free alternatives albeit with limitations.

B. Keyword Research Tools

Keyword research underpins successful ASO. Dedicated keyword tools include:

  • App Annie Keyword Intelligence: Keywords rankings, search volume, and competition analysis
  • Sensor Tower: Intelligence for 7M+ keywords across categories and countries
  • Mobile Action: Google Autocomplete lookup for keyword ideation in 200+ countries
  • AppTweak: Keyword optimization insights relative to category competitors

These tools guide lucrative keyword selection with hard data instead of guesswork.

App annie keyword research

App annie keyword research, source: Ptreviewsapp.com

C. A/B Testing for Optimization

Systematic experimentation through A/B tests optimize app elements for higher conversions. Testing variables include:

  • App titles and descriptions
  • Iconography, screenshots and videos
  • UI flows, onboarding and feature exposure
  • Ratings and reviews prompts

Google Play Console and third-party tools like Apptimize offer robust testing capabilities to find the optimal variants. Testing on an ongoing basis continually maximizes conversions.

II. Case Studies

A. Successful ASO Implementations

Fitness app Freeletics used Sensor Tower’s keyword intelligence to improve their keyword strategy and ASO. By revamping their keyword portfolio to be more relevant, they achieved a 107% increase in downloads over 6 months without extra spending on advertising.

Language learning app Busuu leveraged keyword gaps compared to competitors revealed through App Annie. Choosing differentiated, high-potential keywords gained them a top 3 ranking for those keywords resulting in over 65% more downloads.

Social media scheduling app Planable employed App Radar’s competitive intelligence to shift their keyword targeting and store listing optimization. The strategy overhaul lifted them to a 1 keyword ranking** up from 28, with a 36% increase in organic installs week-over-week.

Freeletics Workouts and Fitness app on the App Store

Freeletics Workouts and Fitness app on the App Store, source: Ptreviewsapp.com

B. Lessons Learned from Failures

Leading airport transfer app Mozio neglected their app store optimization, costing them over 200,000 potential annual downloads according to StoreMaven’s audit. By overlooking keyword research and under-optimizing their metadata, Mozio surrendered a crucial growth channel.

Food delivery services app DoorDash discovered they weren’t even ranking in the first 100 search results for their core keywords like “food delivery”. Catching this blindspot early helped DoorDash turn around their non-existent ASO, revamp relevant elements, and build presence.

Topo Athletics, maker of personalized yoga apparel, realized their brand focus on sustainability wasn’t resonating among shoppers. Their ASO research and testing revealed customers cared more about style and fit. They successfully shifted brand messaging to align with demand.

DoorDash - Food Delivery

DoorDash - Food Delivery, source: Ptreviewsapp.com

A. Adapting to Algorithm Changes

App store algorithms evolve constantly to improve relevance and experience. Google Play and App Store algorithm updates can heavily impact app visibility.

Staying on top of changes through ASO platforms and analytics helps strategize accordingly. Agile optimization and testing minimizes volatility.

Incorporating elements like video and localization also aligns well with rising app store trends. Monitoring successful competitors provides clues to algorithm patterns and favors.

B. Industry Updates and Best Practices

Leading mobile and ASO conferences like App Promotion Summit and App Growth Awards offer valuable insights into emerging trends and tactics.

Research reports from analytics firms like App Annie detail evolution across keywords, store categories, ad formats etc. Tracking thought leader viewpoints provides strategic perspective.

Actively participating in app marketing groups and discussions provides peer learning on latest techniques and tools. Continuously educating through available channels prevents knowledge gaps.

IV. Measuring ASO Success

A. Key Performance Indicators (KPIs)

Quantifying ASO impact requires identifying and tracking key metrics indicative of progress:

  • App store search rank for core keywords
  • Impressions in key markets and demographics
  • Click-through rate from search listings
  • Installs from organic and paid discovery
  • Cost per install evolution
  • Sales volumes, revenues, and LTV per customer
  • Ratings and reviews velocity

Analyzing trends over time measures the business impact of ASO efforts. Data-informed refinement constantly improves results.

B. Analyzing App Store Metrics

App store analytics tools provide robust data to gauge performance:

  • Impressions: Visibility for keywords and related searches
  • CTR: Click-through-rate signifying listing quality
  • Conversion rates: from store listing to install
  • Ratings: Overall app ratings and feedback
  • AGR: Average growth rate to estimate velocity

Correlating metrics build 360-degree visibility to pinpoint high-potential areas for optimization. Comparative analysis vs competitors uncovers tactical advantages.

V. Conclusion

10 Ultimate Spp Store Optimization Stratedies (ASO)

10 Ultimate Spp Store Optimization Stratedies (ASO), source: Ptreviewsapp.com

A. Recap of ASO Strategies

App store optimization is integral for enduring app visibility and adoption growth. Crucial components include:

  • Keyword research to determine effective targeting
  • Title, icon, screenshots and descriptions to attract users
  • Localization, video and media to engage visitors
  • Ratings and reviews to establish credibility
  • Conversion rate optimization through testing
  • Achieving high volume rankings for lucrative searches

B. Importance of Continuous Optimization

Vigilant tracking enables agility to keep pace with market changes. As the competitive landscape evolves, iterating rapidly is imperative.

New app launches, brand messaging shifts, emerging user search behavior etc necessitates constant optimization. Even top-ranked apps continually test and refine to stay ahead.

The most successful apps treat app store optimization as an ongoing initiative integrated with the product roadmap and user feedback. Maintaining discoverability ensures reaching the maximum addressable audience.

VI. Video

VII. Conclusion

The ever-growing, hypercompetitive app marketplaces make ASO an essential marketing channel for developers to taps into. Optimizing app visibility in store searches is key for earning more organic installs over time. This guide covers core ASO strategies, best practices, resources and measuring success through key metrics and intelligence.

As algorithms and trends evolve, continuously optimizing and experimenting based on analytics maximizes an app’s market visibility and adoption growth.

Staying informed through industry updates and case studies keeps app marketers ahead of the curve. With the right tools and strategies, ASO can be a powerful tool for driving app success.

There are now some services that help developers improve factors like downloads, app settings, reviews & ratings for iOS and Android apps. You can also use our app reviews service provided by the iOS app reviews, android app reviews and macOS app reviews that is very safe and effective. 

In the next section, I will analyze more deeply about the elements that make up the good keywords^^

 

 

Joe Hoang

Joe Hoang

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